2nd advertising wave of the promotion campaign Le bois c’est essential
The French promotion campaign in France, Le bois c’est essentiel, will be launched on October 7thAfter the first message Did you know that consuming wood is doing good to our forests, the second part will show the advantages of wood as a building material by saying There is always a solution in wood. Three spots of 10 and a spot of 20 will be on the air during two weeks (October 7th to 21st) and two weekends (October 29th and 30th and November 5th and 6th) on the channels France 2, 3 and 5, Canal + as well as several cable and satellite channels. The TV spots will be reinforced by press ad in the most important housing, decoration and DIY magazines. Six publications are schedules from September 20th on. The objectif of both TV spots and press ads is to incite the consumers to consult the website in order to find the answers to their questions concerning the use of wood.